The First Endurance Triathlon team has taken a huge step in 2010 by partnering with a slew of the world’s best triathletes.  Our 2010 roster includes: two ‘triathletes of the year’, multiple pro national champions and several course records holders.  The group collectively posted over 30 wins in 2009.

Robert Kunz, who oversees triathlon sponsorship for First Endurance, is ecstatic with the quality of the 2010 triathletes.   “2010 was unprecedented in the number and quality of the sponsorship applications we received.  It actually got a bit overwhelming during the fall months reviewing and making decisions about which athletes to partner with for 2010.  First Endurance doubled it’s commitment to these athletes over 2009.   The biggest surprise was how many pros were already using First Endurance  prior to seeking sponsorship.   Each athlete has made a commitment to educate amateur athletes on the benefits of using First Endurance while training and racing,” explains Kunz. “It’s clear that more and more of the world’s best cyclists, triathletes and runners are relying on the quality and ease of the First Endurance system to fuel their workouts and races.”

“I rely on First Endurance so much for training and racing that I don’t think I would have even been in a position to win two Ironmans without them. it’s been great to just sort of “check off” the nutrition/supplementation box because you have read all the same research that I would read and already have incorporated it into your products. So I not only have less to think about, I also have the confidence that there is no better fuel that I could provide to my body than what you send me.” Jordan Rapp 2009 Ironman Canada and Arizona Champion

First Endurance is also partnering with the following Elite Triathlon Teams.

First Endurance triathlete Jordan Rapp shares his strategy, race preparation, race re-cap and race nutrition following his record setting 2009 Ironman Arizona win. This 10 minute video is a must see for anyone racing Ironman.

Jordan Rapp used the EFS drink prototype and OptygenHP prototype in his race preparation and on race day to fuel his Ironman win. His nutrition report follows the race recap.

Race recap courtesy of slowtwitch.com

Jordan Rapp stormed to his first Ironman win with a dominating performance at the 2009 Subaru Ironman Canada.

The men

Mark Van Akkeren led the men out of the water with an almost 2 minute lead over Andi Boecherer. A few seconds later, Luke Bell, Wolfgang Guembel, Brian Lavella and Mike Aigroz were also back on land.

Boecherer and Bell rode quite hard and caught and passed Van Akkeren about 30k into the bike. Behind them “Hell on Wheels” Thomas Hellriegel was moving up through the field and by the time the leaders hit the top of Richter Pass, Hellriegel was sitting in 3rd place, about 1:50 adrift. Jordan Rapp was another athlete looking fast and composed and he crossed Richter in 5th position about 2:30 behind Boecherer and Bell and about 25 seconds behind Aigroz who was sitting in fourth place at that time. Rapp steadily closed in on the leaders and had moved up to 3rd place by the 120k mark. During the last 60k Boecherer started to slip away from Bell and Hellriegel quickly lost a significant amount of time. Rapp then caught Bell and moved past Boecherer in the last few miles, and reached T2 with a 45 second lead on the German.

A smooth running Rapp soon increased his gap over Boecherer even more and had a 2:42 cushion about 5 miles into the marathon. Bell also had lost a few seconds to Rapp in the early stages of the run and was now 3:20 down on the sole leader. Bell soon caught and passed Boecherer for second place, but Rapp further and further increased his lead. At the 25k mark Rapp had a 7:03 lead and from there he ran uncontested to his first Ironman title with the fastest marathon run of the day. Mike Aigroz grabbed second place and Courtney Ogden earned third on this day. Luke Bell crossed the line in the 21st place with a 3:53:49 marathon.

Subaru Ironman Canada
Penticton, BC, Canada / August 30, 2009

Top 5 men

1. Jordan Rapp (USA) 8:25:13
2. Mike Aigroz (SWI) 8:40:17
3. Courtney Ogden (AUS) 8:44:37
4. Jasper Blake (CAN) 8:48:29
5. Wolfgang Guembel (CAN) 8:50:27

Jordan Rapp’s Nutrition Report

BREAKFAST BREAKDOWN:
3 cups of Koala Crisp cereal at 110cals per 3/4 of a cup
1.5 cups of Ryza Chocolate at 150cals per cup
Tbs of coconut oil
Banana
One serving (2 scoops) of Orange Ultragen

PRE RACE BREAKDOWN:
Then I had one scoop of EFS Grape Prototype with one scoop of PreRace ~20min before the start

BIKE BREAKDOWN:  On the bike, I premix my carry-with-me bottles with salt. My bottles are ~200 cals with a LOT of salt. I add 3x SaltStick capsules to each bottle. I had a 24oz. bottle between the bars, and an Arundel Crono with the same mixture on the frame. And I had another bottle in special needs. Each one has 1 scoop (96cals) of EFS + 2 (small) scoops of ClifShot Crisp Apple + 3x SaltStick. I had all three of those. I also had 4 x Gu Roctane (too much caffeine when I added it all up from the Roctane and ClifShot). And one gel flask with ~400 cals of EFS liquid shot + 3x SaltStick in it. I needed extra salt because it was regular gatorade, not gatorade endurance, on the course. I also had 4 x gatorade bottles = total of 2000 calories, which is a bit on the high side. 1800 is closer to correct + 1000 at breakfast and less caffeine. I also had 6 additional salt stick capsules over the course of the ride.

3 x “Rappstar Mix” –3xSaltStick caps, 1 scoop EFS Grape Prototype, 2 scoops Clif Shot Crisp Apple (one bottle from special needs, one bottle & aero bottle on the frame to start)
1 x EFS Liquid Shot flask with 3xSaltStick to make up for Gatorade (vs. Endurance formula) on the course
4 x GU Roctane (I would rather have had 2x EFS liquid shot, but it’s not really feasible that I can figure out)

RUN BREAKDOWN:   On the run, I had an EFS liquid shot flask ready, but my stomach didn’t want it, so I just canned it. I had one or two gatorades and a pepsi at every aid station.
~23 x 2-3oz. gatorade & 1-1.5oz. pepsi (best guess)

First Endurance is proud to announce a two-year sponsorship with Pro Triathlete Jordan Rapp, aka “Rappstar.”  First Endurance co-founder and VP of Science and Technology Robert Kunz is ecstatic to work with Rapp. “Jordan has an engineering background and can clearly identify the importance of analyzing all aspects of training and racing.  In a short period of time, he has become well versed in the First Endurance nutrition system.  We will work closely with Jordan on new product development and will take full advantage of his race experience and analytical thinking. This will be a big advantage for us as we formulate new products,” says Kunz.

“As an engineer, I tend to analyze – and over-analyze – everything,” explains Jordan. “In an industry dominated by pseudo-science and products often devoid of any research, First Endurance is a refreshing change. Their products are well researched, the key ingredients are prevalent in substantial quantities (not in “pixie dust” amounts, to borrow a phrase from Ultragen), and they offer a complete system to support the body through the rigors of training. It’s truly invaluable to find a company whose entire product line – top to bottom – works as well as First Endurance.”

Jordan Rapp was introduced to the First Endurance products by Brian Shea of Personal Best Nutrition, who helped design his Ironman nutrition program.  Thanks to Brian,  Jordan had great success in both 2008 Ironman races placing 3rd overall in both.  His race preparation included the entire line of First Endurance products.  On race day he was fueled primarily by EFS drinks, EFS bars and the new EFS Liquid Shot.  “In my buildup to a break through finish at Ironman Arizona in the fall of 2008, First Endurance products helped me to train, race, and -most importantly – recover optimally. Optygen and Ultragen helped me manage the inherent stress of preparing for an Ironman, and I had my most consistent training block ever in the build up to this race. EFS was a great for during-workout nutrition, and I was able to maintain high quality even on days where I had multiple hard sessions. During the marathon, I was able to get in more calories than I ever had before by using EFS Liquid Shot, and I ran a PB time by almost four minutes despite somewhat boneheaded pacing. Fortunately, First Endurance products are better thought out than some heat-of-the-moment decisions.”

Race Results:

2008:
3rd Overall, Ironman Arizona November (bike course record), 8:19:45
finishing time
3rd Overall, Ironman Arizona April (fastest bike split)
1st Overall, Shawnigan Lake 1/2 Ironman (bike course record, overall
course record)
6th Overall, NYC Triathlon

2007:
1st Overall, SOMA Cafe 1/2 Ironman (fastest bike split)
2nd Overall, Tri101 Clearlake (fastest bike split)
5th overall, Ironman Canada (first Ironman)

2006 (first pro season):
3rd Overall, Powerman North Carolina
5th Overall, Timberman 70.3, Gilford, NH
6th Overall, Florida 70.3 (Fastest Bike Split)