Now, through August 31, if you sign up to get the First Endurance newsletter you’ll qualify for free Fed-Ex ground shipping and handling on any order. The sign-up info is right on the firstendurance.com home page.  Once you sign-up, you’ll receive the August e-newsletter that has the special free shipping code.
First Endurance newsletter subscribers [...]

First Endurance sponsored rider Cadel Evans (BMC Racing Team) revealed that the crash he had two days ago was a lot worse than anyone expected.  Evans, the current World Champion, sustained a fractured elbow as a result of the crash he had on the first mountain stage two days ago.
Evans, who started the stage today [...]

BMC Racing Team Has One Objective At Giro d’Italia

The BMC Racing Team might not have a Giro d’Italia squad with the most experience or the biggest names, but Director Sportif John Lelangue said the eight riders who will support world champion Cadel Evans are totally motivated to help him win the race.
‘They Can Do The [...]

NEW & IMPROVED OPTYGENHP BY FIRST ENDURANCE
(April 2010 Issue)
There’s a reason numerous cycling teams turn to First Endurance products for optimum performance. Instead of pumping out a new kind of bar or drink flavor every few months, First Endurance worked on improving the full line of products it already has. With OptygenHP, a [...]

The First Endurance sponsored BMC Racing Team, with World Champion Cadel Evans, will compete in its first Tour de France when the world’s greatest bicycle race begins July 3 in the Dutch city of Rotterdam.
The announcement of an invitation to participate as one of 22 teams comes one week after the BMC Racing Team learned [...]