First Endurance sponsored rider Cadel Evans (BMC Racing Team) secured his third-place on General Classification today at Tirreno-Adriatico, earning the reigning world road champion his second top 10 placing for the BMC Racing Team at a major stage race.
“We really came here to function well more than look at results,” Evans said after finishing 12 [...]

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CLERMONT, Fla. – In what proved to be a competitive early-season contest, Brian Fleischmann and Sarah Haskins were victorious in USA Triathlon’s first Elite Development Race of 2010 Sunday at Lake Louisa State Park.
Fleishmann outdistanced a field of 35 men with a time of 53:22 in the sprint distance race, which consisted of a 750-meter [...]

First Endurance is please to announce they will be partnering with BMC for 2010.  The team will receive the entire First Endurance product line and will continue to work closely with First Endurance on new product development.  “First Endurance is pleased to be partnering with the BMC team,” said Mike Fogarty, VP of Sales & [...]

The First Endurance Triathlon team has taken a huge step in 2010 by partnering with a slew of the world’s best triathletes.  Our 2010 roster includes: two ‘triathletes of the year’, multiple pro national champions and several course records holders.  The group collectively posted over 30 wins in 2009.
Robert Kunz, who oversees triathlon sponsorship for [...]