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	<title>Team First Endurance Blog &#187; Media</title>
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	<link>http://blog.firstendurance.com</link>
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	<pubDate>Sun, 04 Jan 2009 20:52:39 +0000</pubDate>
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		<title>First Endurance Interviewed By Cycling Utah</title>
		<link>http://blog.firstendurance.com/2008/12/first-endurance-interviewed-by-cycling-utah/</link>
		<comments>http://blog.firstendurance.com/2008/12/first-endurance-interviewed-by-cycling-utah/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 19:33:16 +0000</pubDate>
		<dc:creator>Mike Fogarty</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.firstendurance.com/?p=630</guid>
		<description><![CDATA[
Cycling Utah recently did an in-depth interview with First Endurance to discuss the company history, philosophy, challenges, successes and much, much more.  Check it out here: View Article
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.firstendurance.com/wp-content/uploads/2008/12/october2008issuecover.jpg"><img class="aligncenter size-medium wp-image-632" title="october2008issuecover" src="http://blog.firstendurance.com/wp-content/uploads/2008/12/october2008issuecover.jpg" alt="" width="120" height="164" /></a></p>
<p><a href="http://blog.firstendurance.com/wp-content/uploads/2008/12/october2008issuecover.jpg"></a>Cycling Utah recently did an in-depth interview with First Endurance to discuss the company history, philosophy, challenges, successes and much, much more.  Check it out here: <a href="http://blog.firstendurance.com/wp-content/uploads/2008/12/cyclingutahfall08.pdf" target="_blank">View Article</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.firstendurance.com/2008/12/first-endurance-interviewed-by-cycling-utah/feed/</wfw:commentRss>
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		<item>
		<title>1st Endurance heading to Mallorca with Team Columbia.</title>
		<link>http://blog.firstendurance.com/2008/12/1st-endurance-heading-to-mallorca-with-team-colombia/</link>
		<comments>http://blog.firstendurance.com/2008/12/1st-endurance-heading-to-mallorca-with-team-colombia/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 18:23:00 +0000</pubDate>
		<dc:creator>Mike Fogarty</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Press Releases]]></category>

		<category><![CDATA[1st Endurance]]></category>

		<category><![CDATA[Team Columbia]]></category>

		<guid isPermaLink="false">http://blog.firstendurance.com/?p=626</guid>
		<description><![CDATA[
1st Endurance is heading to  the Team Colombia training camp in Mallorca, Spain from January 6-15 to work (and ride) with the team for ten days.  We&#8217;ll be posting frequent updates, photos, daily riding details, interviews, etc&#8230; here.  If you have questions for any of the guys/girls on the team, post them on the blog and we&#8217;ll do our [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.firstendurance.com/wp-content/uploads/2008/12/columbia_highroad_theme.jpg"><img class="aligncenter size-medium wp-image-627" title="columbia_highroad_theme" src="http://blog.firstendurance.com/wp-content/uploads/2008/12/columbia_highroad_theme-300x179.jpg" alt="" width="300" height="179" /></a></p>
<p><a href="http://blog.firstendurance.com/wp-content/uploads/2008/12/columbia_highroad_theme.jpg"></a>1st Endurance is heading to  the Team Colombia training camp in Mallorca, Spain from January 6-15 to work (and ride) with the team for ten days.  We&#8217;ll be posting frequent updates, photos, daily riding details, interviews, etc&#8230; here.  If you have questions for any of the guys/girls on the team, post them on the blog and we&#8217;ll do our best to get them answered for you.</p>
<h3 class="sIFR-replaced"><span id="sIFR_replacement_0_alternate" class="sIFR-alternate"><span style="font-weight: normal;">About Team Columbia</span></span></h3>
<p><a href="http://blog.firstendurance.com/wp-content/uploads/2008/12/high-road-team-photo-lr.jpg"><img class="aligncenter size-full wp-image-628" title="high-road-team-photo-lr" src="http://blog.firstendurance.com/wp-content/uploads/2008/12/high-road-team-photo-lr.jpg" alt="" width="500" height="370" /></a></p>
<p>Team Columbia is the number one ranked professional cycling team in the world. They won more races in 2008 than any other team, with 29 different riders winning at least one race - a stunning demonstration of true team work that is a unique attainment in pro cycling. The men&#8217;s team won 85 races including six stages in the Tour de France, four stages of the Giro d&#8217;Italia and multiple overall tour wins. Team Columbia Women won 69 races and the overall World Cup Series.  </p>
<p><span style="color: #0000ee; text-decoration: underline;"><br />
</span></p>
<p>Happy Holidays,</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.firstendurance.com/2008/12/1st-endurance-heading-to-mallorca-with-team-colombia/feed/</wfw:commentRss>
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		<item>
		<title>TrailRunner Mag Reviews EFS Liquid Shot</title>
		<link>http://blog.firstendurance.com/2008/12/trailrunner-mag-reviews-efs-liquid-shot/</link>
		<comments>http://blog.firstendurance.com/2008/12/trailrunner-mag-reviews-efs-liquid-shot/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 17:30:41 +0000</pubDate>
		<dc:creator>Mike Fogarty</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Product Feedback]]></category>

		<category><![CDATA[EFS Liquid shot]]></category>

		<category><![CDATA[First Endurance]]></category>

		<category><![CDATA[Gel]]></category>

		<guid isPermaLink="false">http://blog.firstendurance.com/?p=622</guid>
		<description><![CDATA[
First Endurance EFS Liquid Shot
This lightly sweetened energy concentrate (available only in vanilla flavor) with a creamy consistency is easier to swallow and digest than gel, especially in cold weather when gels tend to thicken.  We liked the no-mess closable spout that lets you  take as much as needed per workout.  Each refillable flask has [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.firstendurance.com/wp-content/uploads/2008/12/index_01.jpg"><img class="aligncenter size-full wp-image-623" title="index_01" src="http://blog.firstendurance.com/wp-content/uploads/2008/12/index_01.jpg" alt="" width="500" height="108" /></a></p>
<p>First Endurance EFS Liquid Shot</p>
<p>This lightly sweetened energy concentrate (available only in vanilla flavor) with a creamy consistency is easier to swallow and digest than gel, especially in cold weather when gels tend to thicken.  We liked the no-mess closable spout that lets you  take as much as needed per workout.  Each refillable flask has 400 calories, over 1500mg of electrolytes and 1000mg of amino acids.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.firstendurance.com/2008/12/trailrunner-mag-reviews-efs-liquid-shot/feed/</wfw:commentRss>
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		<item>
		<title>Alberto Contador Interview</title>
		<link>http://blog.firstendurance.com/2008/11/alberto-contador-interview/</link>
		<comments>http://blog.firstendurance.com/2008/11/alberto-contador-interview/#comments</comments>
		<pubDate>Sat, 29 Nov 2008 18:20:18 +0000</pubDate>
		<dc:creator>Mike Fogarty</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Alberto Contador]]></category>

		<category><![CDATA[Lance Armstrong]]></category>

		<category><![CDATA[Team Astana]]></category>

		<category><![CDATA[Tour de France]]></category>

		<guid isPermaLink="false">http://blog.firstendurance.com/?p=606</guid>
		<description><![CDATA[
Tomorrow, Alberto Contador will arrive in Tenerife and begin to prepare for a new season with Team Astaná. Contador has has a smooth recovery from his deviated septum operation last Monday. The first few days of camp he will focus his activities in the gym and hopes to join the team for a training ride [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.firstendurance.com/wp-content/uploads/2008/11/bertpod_0_0_0teaser.jpg"><img class="aligncenter size-medium wp-image-607" title="bertpod_0_0_0teaser" src="http://blog.firstendurance.com/wp-content/uploads/2008/11/bertpod_0_0_0teaser.jpg" alt="" width="230" height="182" /></a></p>
<p class="darkbluehighlight">Tomorrow, Alberto Contador will arrive in Tenerife and begin to prepare for a new season with Team Astaná. Contador has has a smooth recovery from his deviated septum operation last Monday. The first few days of camp he will focus his activities in the gym and hopes to join the team for a training ride on Thursday.</p>
<p><strong>How has this winter been?</strong></p>
<p class="darkbluehighlight">Very busy due to the Giro and Vuelta victories. I have had many commitments and I have not been able relax as much as I had wanted, but I am in a good mental state. As soon as I recover from the operation I will ride again and concentrate on training for 2009.</p>
<p><strong>Are you excited for the training camp?</strong></p>
<p class="darkbluehighlight">Yes, I am excited to meet the new and returning teammates and to begin to plan for the season.</p>
<p><strong>What do you expect from this first camp?</strong></p>
<p><span class="darkbluehighlight">Mainly it will be good to build a good foundation. We don&#8217;t have any pressure and we can really work on the team morale. We will start now to make a strong group for the 2009 season.</span></p>
<p><strong>What do you see for Team Astana in 2009?</strong></p>
<p class="darkbluehighlight">The team of this year is very good and big reinforcements have joined the team. Haimar Zubeldia&#8217;s a very talented rider - we don&#8217;t need any more words to describe him. He can play a fundamental part in the three weeks races. Another great addition is Popovych. He worked very hard in the 2007 Tour and I was very happy to learn that he will be my teammate again. And then we have another rider I know quite well - Jesús Hernández. He is my training partner and I know he will certainly help the team.</p>
<p><strong>And also Lance Armstrong arrives. What will be his contribution to the team?</strong></p>
<p class="darkbluehighlight">Without a doubt, his great experience. He has been able to win seven Tours and with that comes a great physical and mental power. His contribution will be very positive for the team and a fundamental part of our success. We are uncertain of his full race schedule, but I am convinced he will help make the team very strong.</p>
<p><strong>Which objective you have marked yourself for this year?</strong></p>
<p class="darkbluehighlight">Without a doubt, the Tour de France. It is the biggest race in the world, the one that changed my life. Since I could not be there in 2008, I will make it my goal for 2009. I already know that it will be very difficult to win - The great riders who compete to win plus the obstacles that come up through 21 days of competition, but I will fight to the maximum to achieve it. Since the Tour is in the summer, I will go easier in the beginning.</p>
<p><strong>Besides Tour, do you have some other objective to get this season?</strong></p>
<p class="darkbluehighlight">Yes, I also want to work on my time-trial position and continue to decrease my time. It is one of my aspirations for the season. I also just hope to continue enjoying my time on the bike.</p>
<p><strong>What continues to motivate you?</strong></p>
<p class="darkbluehighlight">To achieve the objectives that I mark myself. I like to set objectives and then train to achieve them. I like to give everything to obtain the best result in competition and then, I also like to rest, both physically and psychologically. The competition takes a toll on both!</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.firstendurance.com/2008/11/alberto-contador-interview/feed/</wfw:commentRss>
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		<item>
		<title>2008 Interbike Interviews With 1st Endurance &#038; Mark Cavendish</title>
		<link>http://blog.firstendurance.com/2008/11/2008-interbike-product-review/</link>
		<comments>http://blog.firstendurance.com/2008/11/2008-interbike-product-review/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 15:08:21 +0000</pubDate>
		<dc:creator>Robert Kunz MS</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Videos]]></category>

		<category><![CDATA[Alberto Contador]]></category>

		<category><![CDATA[Astana]]></category>

		<category><![CDATA[Dave Zabriskie]]></category>

		<category><![CDATA[Levi Leipheimer]]></category>

		<category><![CDATA[Mark Cavendish]]></category>

		<category><![CDATA[Team Colombia]]></category>

		<category><![CDATA[Tour de France]]></category>

		<guid isPermaLink="false">http://blog.firstendurance.com/?p=592</guid>
		<description><![CDATA[World Cycling Productions talks to First Endurance VP of Science and Technology, Robert Kunz, about First Endurance and why world-class cyclists like Levi Leipheimer, Alberto Contador, Dave Zabriskie and others rely on the products.  Robert also explains how amateur bike racers can benefit by using First Endurance.  The new EFS Liquid Shot is highlighted.  Four-time [...]]]></description>
			<content:encoded><![CDATA[<p>World Cycling Productions talks to First Endurance VP of Science and Technology, Robert Kunz, about First Endurance and why world-class cyclists like Levi Leipheimer, Alberto Contador, Dave Zabriskie and others rely on the products.  Robert also explains how amateur bike racers can benefit by using First Endurance.  The new EFS Liquid Shot is highlighted.  Four-time Tour de France stage winner Mark Cavendish (Team Columbia) explains how he uses First Endurance to get the most out of his training and racing.</p>
<p> </p>
<p><a href="http://www.youtube.com/watch?v=mxp5fCUpRLI"><img src="http://img.youtube.com/vi/mxp5fCUpRLI/default.jpg" width="130" height="97" border=0></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.firstendurance.com/2008/11/2008-interbike-product-review/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Interview with 5X Ironman Champion Heather Gollnick-Florida 70.3, 2008</title>
		<link>http://blog.firstendurance.com/2008/05/interview-with-5x-ironman-champion-heather-gollnick-florida-703-2008/</link>
		<comments>http://blog.firstendurance.com/2008/05/interview-with-5x-ironman-champion-heather-gollnick-florida-703-2008/#comments</comments>
		<pubDate>Wed, 28 May 2008 18:00:13 +0000</pubDate>
		<dc:creator>Robert Kunz MS</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://blog.firstendurance.com/?p=213</guid>
		<description><![CDATA[

Robert Kunz talks with Heather Gollnick about pre-race nutrition, gluten-free foods,the new EFS drink flavors and EFS liquid shot prototypes.   



]]></description>
			<content:encoded><![CDATA[<div>
<div>
<div>Robert Kunz talks with Heather Gollnick about pre-race nutrition, gluten-free foods,the new EFS drink flavors and EFS liquid shot prototypes.   </div>
<p><a href="http://www.youtube.com/watch?v=7EJFej3_srQ"><img src="http://img.youtube.com/vi/7EJFej3_srQ/default.jpg" width="130" height="97" border=0></a></p>
</div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://blog.firstendurance.com/2008/05/interview-with-5x-ironman-champion-heather-gollnick-florida-703-2008/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New EFS Liquid Shot Info Revealed at Interbike</title>
		<link>http://blog.firstendurance.com/2008/05/new-efs-liquid-shot-info-revealed-at-interbike/</link>
		<comments>http://blog.firstendurance.com/2008/05/new-efs-liquid-shot-info-revealed-at-interbike/#comments</comments>
		<pubDate>Fri, 09 May 2008 17:47:25 +0000</pubDate>
		<dc:creator>Robert Kunz MS</dc:creator>
		
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://blog.firstendurance.com/?p=155</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=JkvDR07bnOI"><img src="http://img.youtube.com/vi/JkvDR07bnOI/default.jpg" width="130" height="97" border=0></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.firstendurance.com/2008/05/new-efs-liquid-shot-info-revealed-at-interbike/feed/</wfw:commentRss>
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		<item>
		<title>Interview with 2X Ironman Champion Michael Lovato</title>
		<link>http://blog.firstendurance.com/2008/04/interview-with-2x-ironman-champion-michael-lovato/</link>
		<comments>http://blog.firstendurance.com/2008/04/interview-with-2x-ironman-champion-michael-lovato/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 14:30:51 +0000</pubDate>
		<dc:creator>Robert Kunz MS</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://blog.firstendurance.com/?p=98</guid>
		<description><![CDATA[
Michael Lovato talks about his use of nutrition products for Ironman racing. 


]]></description>
			<content:encoded><![CDATA[<div>
<div>Michael Lovato talks about his use of nutrition products for Ironman racing. </div>
<p><a href="http://www.youtube.com/watch?v=hTt6Lj1vfHQ"><img src="http://img.youtube.com/vi/hTt6Lj1vfHQ/default.jpg" width="130" height="97" border=0></a></p>
</div>
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			<wfw:commentRss>http://blog.firstendurance.com/2008/04/interview-with-2x-ironman-champion-michael-lovato/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Heather Gollnick interview at Ironman Arizona 2008</title>
		<link>http://blog.firstendurance.com/2008/04/heather-gollnick-interview-at-ironman-arizona-2008/</link>
		<comments>http://blog.firstendurance.com/2008/04/heather-gollnick-interview-at-ironman-arizona-2008/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 21:57:46 +0000</pubDate>
		<dc:creator>Robert Kunz MS</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://blog.firstendurance.com/?p=92</guid>
		<description><![CDATA[Heather Gollnick talks about her use of nutrition products following her 3rd place finish at the 2008 Ford Ironman Arizona. 

]]></description>
			<content:encoded><![CDATA[<p>Heather Gollnick talks about her use of nutrition products following her 3rd place finish at the 2008 Ford Ironman Arizona. </p>
<p><a href="http://www.youtube.com/watch?v=xp5LRDs5410"><img src="http://img.youtube.com/vi/xp5LRDs5410/default.jpg" width="130" height="97" border=0></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.firstendurance.com/2008/04/heather-gollnick-interview-at-ironman-arizona-2008/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Chris Horner and Levi Leipheimer Interview</title>
		<link>http://blog.firstendurance.com/2008/04/chris-horner-and-levi-leipheimer-interview/</link>
		<comments>http://blog.firstendurance.com/2008/04/chris-horner-and-levi-leipheimer-interview/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 20:13:20 +0000</pubDate>
		<dc:creator>Mike Fogarty</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.firstendurance.com/blog/?p=30</guid>
		<description><![CDATA[Mike Fogarty of First Endurance interviews Chris Horner and Levi Leipheimer during the 2008 Tour de California just before Stage 3. Leipheimer talks about his use of Optygen &#38; PreRace.

]]></description>
			<content:encoded><![CDATA[<p>Mike Fogarty of First Endurance interviews Chris Horner and Levi Leipheimer during the 2008 Tour de California just before Stage 3. Leipheimer talks about his use of Optygen &amp; PreRace.</p>
<p><a href="http://www.youtube.com/watch?v=glOmJtwZrS4"><img src="http://img.youtube.com/vi/glOmJtwZrS4/default.jpg" width="130" height="97" border=0></a></p>
]]></content:encoded>
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