It is recommended to try sodium loading before race simulation training sessions that are completed in the same environmental conditions as your race. This should be tried throughout your intensity training block to customize the quantity and timing based on your body’s responses.
How to Implement a Sodium Loading Protocol
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The initial review and [...]

1st Endurance: efs electrolyte drink
“New and Improved for 2010″ or so the label says. My first reaction when I saw this was, c’mon guys, what is this soda pop? But I’m a huge fan of First Endurance products- I’ve been buying the EFS drink mix for three years now- so I [...]

FIRST ENDURANCE ULTRAGEN-
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   First Endurance co-founders Rob and Mike joined the HTC Columbia Tour of California team during their training camp leading up to the start of the race.   Today, we had breakfast with the team.  At 10:00 am we gathered with team members and rode south towards Petaluma then out to the coast.  We had a [...]

A day after winning the inaugural 2010 Ironman St George, Heather Wurtele sat down and detailed a nutrition plan that allowed her to race with no cramps and no stomach upset.  “I am super happy to be working with you guys as well. Your products are far and away the best out there and it [...]