Category | Media

Sodium Loading for Long Hot Races

Posted on 20 August 2010

It is recommended to try sodium loading before race simulation training sessions that are completed in the same environmental conditions as your race. This should be tried throughout your intensity training block to customize the quantity and timing based on your body’s responses.
How to Implement a Sodium Loading Protocol
video courtesy of http://wurtele.wordpress.com/

Credits:
The initial review and [...]

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EFS Drink Review by Mountain Flyer

Posted on 18 July 2010

1st Endurance: efs electrolyte drink
“New and Improved for 2010″ or so the label says. My first reaction when I saw this was, c’mon guys, what is this soda pop? But I’m a huge fan of First Endurance products- I’ve been buying the EFS drink mix for three years now- so I [...]

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Triathlete Magazine Reviews Ultragen

Posted on 01 July 2010

FIRST ENDURANCE ULTRAGEN-
Taken in those prime 30 minutes after a hard workout, Ultragen’s combination of whey protein isolate, hydrolyzed whey protein and glucose gives you 20 grams of protein per serving to maximize absorption and muscle recovery The taste may be a little sweet for some palates, but the drink has an inviting texture. [...]

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HTC Columbia Tour of California Training Camp: Video

Posted on 13 May 2010

   First Endurance co-founders Rob and Mike joined the HTC Columbia Tour of California team during their training camp leading up to the start of the race.   Today, we had breakfast with the team.  At 10:00 am we gathered with team members and rode south towards Petaluma then out to the coast.  We had a [...]

Heather Wurtele Ironman Nutrition Video

Posted on 03 May 2010

A day after winning the inaugural 2010 Ironman St George, Heather Wurtele sat down and detailed a nutrition plan that allowed her to race with no cramps and no stomach upset.  “I am super happy to be working with you guys as well. Your products are far and away the best out there and it [...]

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