First Endurance is featured in one of the most recent Slowtwitch articles called “Thinkers & Tinkers.” In this series, Slowtwitch interviews pioneering and intrepid entrepreneurs involved in the endurance sports market. To read the full story, check out: http://tinyurl.com/ye62kew

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Team Columbia-HTC (sponsored by First Endurance) continues to be honored for a winning 2009 season by earning 12 out of 16 votes for “Best Team of 2009″ by an international panel of industry insiders selected by Cyclingnews.com. In a three-part summary of the year’s highlights, Columbia-HTC was ranked number one by nearly all of [...]

First Endurance spent some time with Astana discussing the unique nutritional requirements of endurance athletes and unconventional product development process.  Over the past two years, First Endurance  partnered with Astana to provide racing and training supplements for the riders.  Team riders and doctors worked with First Endurance to develop OptygenHP, PreRace and the soon-to-be released new [...]

First Endurance triathlete Jordan Rapp shares his strategy, race preparation, race re-cap and race nutrition following his record setting 2009 Ironman Arizona win. This 10 minute video is a must see for anyone racing Ironman.

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Team Astana manager Johan Bruyneel interview at Tour de France.
Part 1

Part 2

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