Iron is one of the most abundant mineral on earth and is essential to normal human physiology.  About 2/3 of the body’s iron is found in hemoglobin, the protein in red blood cells that carries oxygen to cells.  An adequate supply of iron is necessary for the body to produce hemoglobin and red blood cells.  […]

Proper hydration for athletes requires more than water. During exercise electrical impulses are being carried, muscles are contracting, calories are burning, heat is being produced, and sweating occurs. To keep these systems within optimum parameters, electrolytes needs to be maintained and energy stores need to be replaced—all within a fluid medium. The endurance athlete […]

First Endurance triathletes Heather Gollnick and Michael Lovato became the US Pro National Champions at the 2008 Ironman Couer D’Alene Ironman last weekend.  Michael and Heather were the top US men’s and women’s finishers in their races, earning them the US Pro National Championship honor. 

In the men’s race, Lovato was six-minutes down to Canadian Tom Evans going […]

First Endurance is proud to announce that sponsored rider Alberto Contador (Astana Cycling Team) lived up to expectations by winning the 91st Giro d’Italia. The 25-year-old Astana Cycling Team rider is the second Spanish rider in history to win the Giro d’Italia. Contador finished 11th in the 21st stage, an individual time trial from Cesano […]

Since starting on the First Endurance products early in 2008, Sarah Haskins has been nearly unbeatable, posting a 2nd Place finish (to First Endurance athlete Julie Swail-Ertel) at Olympic Trials and a 2nd Place finish and top American at the World Championships.
Sarah began using First Endurance products on a recommendation from her coach. Within a […]