Post-workout or recovery nutrition? The terms have been somewhat interchangeable among athletes and there is a distinct difference which is important to know.
Recovery nutrition, often thought of as the “window of opportunity” in the first 30-60 minutes following a workout includes everything but this time period. “Recovery nutrition begins before a training session starts”. Think […]

The antioxidant profile in Endurance MultiV is unmatched. ORAC-Oxygen Radical Absorbance Capacity testing is recognized as the “Gold Standard” for measuring antioxidant protection against oxidative damage. This new testing method allows nutrients to be qualified in their antioxidant capacity with a number. Endurance MultiV, which has the highest possible ORAC score, is one of the […]

If you just finished a race, and you’re going out for pizza do you still need a post-exercise drink right there at the finish line?  Does it matter that you wait till later for the pizza?  Or should you have a post-exercise drink now?  Don’t answer that question yet.  Here’s some information for you to […]

Proper hydration for athletes requires more than water. During exercise electrical impulses are being carried, muscles are contracting, calories are burning, heat is being produced, and sweating occurs. To keep these systems within optimum parameters, electrolytes needs to be maintained and energy stores need to be replaced—all within a fluid medium. The endurance athlete […]

Since the onset, the First Endurance products were engineered to work synergistically as a system.  Each product can stand on its own, yet works better when used in conjunction with other First Endurance products.  Here are two examples where this synergy is evident.  1) Complete recovery requires addressing, adrenal stress, muscle tears, glycogen replenishment, antioxidant […]