First Endurance PreRace
Add a scoop of PreRace powder to your energy drink less than an hour before your next trail race for the ultimate kick start.  It contains a whopping 200mg of caffeine mixed with other neuro-stimulants to set your brain abuzz, and 3000mg of Taurine (three times the amount in Red Bull), an important […]

Cycling Utah recently did an in-depth interview with First Endurance to discuss the company history, philosophy, challenges, successes and much, much more.  Check it out here: View Article

1st Endurance is heading to  the Team Colombia training camp in Mallorca, Spain from January 6-15 to work (and ride) with the team for ten days.  We’ll be posting frequent updates, photos, daily riding details, interviews, etc… here.  If you have questions for any of the guys/girls on the team, post them on the blog and we’ll do our […]

First Endurance EFS Liquid Shot
This lightly sweetened energy concentrate (available only in vanilla flavor) with a creamy consistency is easier to swallow and digest than gel, especially in cold weather when gels tend to thicken.  We liked the no-mess closable spout that lets you  take as much as needed per workout.  Each refillable flask has […]

From a video shown at the Giro announcement, Lance Armstrong said: “I am very excited to come to Italy to participate in my first Giro and I look forward to a good result. I began my professional career living near Lake Como, but I never competed in the Giro. So, this is a special year […]