“First Endurance provides the HTC-Columbia team with a complete line of clinically effective endurance nutrition that helps us compete at the highest level day after day.” -Mark Cavendish (HTC-Columbia)

“Just thought I would share with you my experiences using 1st Endurance products, primarily EFS and Ultragen.  I made the switch early this year and I’m more than happy with the end results of these products.  My training and racing performance has greatly improved helping me achieve my goals for the race season.  I love the product so much that I recommend it to all of my cycling buddies and I’m always happy to answer their questions about it.  EFS has virtually eliminated my hydration/cramping issues.  In the past, my “other” sports drink was not up to the challenge which led to chronic muscle cramping at the peak of the race.  I could never recover well enough after these cramps to finish strong leaving me with less than desirable results.  On the other hand, EFS gives me the strength and confidence to push my body beyond those limits while finishing strong.  This could not be more true than a recent XC race in Santa Barbara, CA where I met my goal of finishing on the podium with a 3rd place finish.  Another example of this was last weekend where I competed solo in a 12 hour mountain bike race on a single speed bike and had “ZERO” muscle cramps!  No other product I’ve tried on the market has been as effective or easier to use than 1st Endurance’s EFS and Ultragen.  Together, they are the ultimate winning combination.”-Jason Rusnak

“First Endurance helps me get the most out of my training and racing.” -Tony Martin (HTC-Columbia)

“First Endurance uses our input and feedback to give us superior endurance nutrition that meets the unique requirements of professional cyclists.”- Mick Rogers (HTC-Columbia)