First Endurance Partners With Astana Again in 2009

Posted on 29 January 2009

First Endurance is pleased to announce they will be partnering with Team Astana again in 2009.  Team Astana will race and train with Optygen, OptygenHP and PreRace and will work with First Endurance on new product development. The first of these new product prototypes will be unveiled to the team at the training camp in Santa Rosa before the Tour of California.

 

“Since I started to use Optygen  and PreRace in 2007, I’ve  captured all three Grand Tour titles. Based on these results,  Opytgen and PreRace will  certainly continue to be part of my daily racing and training routine.”  –Alberto Contador (2007 Tour de France Champion, 2008 Giro d’Italia Champion, 2008 Vuelta a Espana Champion)

  

“I started using PreRace in the Tour de France last year and take it in time trials. I don’t drink coffee so when I take Prerace, I really feel it, it’s a huge boost. I find even half a scoop is enough for me.”- Levi Leipheimer (1st 2007 Tour of California, 1st 2008 Tour of California, 2nd Overall Vuelta a Espana, Bronze Medal 2008 Olympics)

The new Astana Cycling Team is in its second year under the leadership of Johan Bruyneel, the eight-time winning Sports Director of the Tour de France.  In Bruyneel’s first year, Team Astana accumulated 35 victories, including the prestigious Grand Tours of Italy and Spain.  Johan knows winning the hardest stage race in the world requires the most advanced technology available. “When I became the GM of the Astana Team, it was important that we partnered with those companies that I had a previous relationship with and knew would contribute to our Team’s success. I’m very pleased that First  Endurance is part of our family and that we can continue to provide our riders with Optygen and PreRace,” commented Bruyneel.

About First Endurance

First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize endur¬ance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements. First Endurance proudly sponsors the Astana Cycling Team, the Columbia-High Road Professional Cycling Team, and the Bissell Professional Cycling Team, These cyclists work closely with First Endurance on new product development. Input and trials from the First Endurance athletes are used to develop new products like the EFS liquid shot, which was introduced in the fall of 2008.

 

 

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This post was written by:

Mike Fogarty - who has written 348 posts on Team First Endurance Blog.

Michael Fogarty is First Endurance's VP of Marketing and an avid cyclist.


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