Grape and Fruit Punch Available June 1, 2008

First Endurance is proud to introduce two new flavors of EFS, the popular during-exercise drink mix that provides ALL the ingredients endurance athletes need to maximize performance during training and racing. Like the existing Tangerine flavor of EFS, the new Grape flavor was formulated to be low in sweetness so it can be mixed at double-strength in order to provide twice the calories and nutrients without being too sweet. The two new flavors have been getting rave reviews from the athletes who have been testing it.

“EFS contains an ideal blend of Glutamine, Branched Chain Amino Acids, high-glycemic complex carbohydrates, simple carbohydrates, antioxidants and electrolytes to provide endurance athletes the nutrients they need to fuel working muscles and increase endurance during exercise and prevent cramping and dehydration” says Robert Kunz, Sr. VP of Research and Development at First Endurance. “EFS also delivers a clinically effective mix of complex carbohydrates, glucose (dextrose) and sucrose because the latest research shows a mix of carbohydrate sources provides superior energy and endurance over a single carbohydrate source. The overwhelming input & feedback from our athletes (when we asked them about electrolytes) was that they didn’t like having to take additional electrolytes pills or powders, they wanted everything they need in the drink itself. That’s why each serving of EFS gives you all five electrolytes, in the levels endurance athletes require, to prevent cramping and dehydration. With EFS, there’s no need to carry extra electrolyte pills or add anything else to your bottles anymore.”

Available June 1, 2008

New Flavors: Grape and Fruit Punch

Grape Part number: 81896

Fruit Punch Part Number: 81897

Servings/Container: 25

Retail Price: $21.95

Web site: www.firstendurance.com