Places 2nd in 2008 Xterra Winter World Championships

March 16^th, 2008 – Snowbasin, Ut –One day after finishing 2nd (by one second) in the inaugural Xterra Winter World Championships at Snowbasin Resort in Utah, Josiah Middaugh crushed the field to win his third U.S. National Snowshoe Championship. 

Middaugh ran the snowshoe championship with some additional motivation after the results from the previous day’s 2^nd place finish in the Xterra World Championship.  Going into the last leg of the race, Middaugh enjoyed a two-minute lead on all his top rivals.  Choosing to ski the Alpine course on cross-country gear, Middaugh saw all two minutes disappear on the downhill portion where his rivals used beefier Alpine Touring gear.  With three gates left in the race, Middaugh struggled to stay on course while he watched his rivals fly by. ”I did everything I could do,” said Middaugh.  “I thought if I could make all those gates without falling then maybe I’d be ok but I was lying on my back half way down.” Middaugh proved he was the fittest competitor on the course by winning the next day’s National Snowshoe Championship. 

Xterra Winter Worlds                  National Snowshoe Championships           

1^st  Brian Smith                        1^st    Josiah Middaugh       

2^nd Josiah Middaugh              2^nd   Jeffrey Beck                       

3^rd Nicolas Lebrun                   3^rd    Scott Gall

4^th Michael Kloser                    4^th    Greg Krause

5^th Michael Tobin                     5^th    Logan Wealing

First Endurance proudly sponsors Michael Lovato, Josiah Middaugh, Heather Gollnick, Greg and Laura Bennett, Seth Wealing and other top pro triathletes. These triathletes work closely with First Endurance on new product development.  Input and trials from the First Endurance athletes are used to develop new products like PreRace and EFS liquid shot.