First Endurance is pleased to announce they will sponsor Team High Road in 2008.  The team will receive OptygenHP, Multi-V and PreRace and will to work closely with First Endurance on new product development.  

The High Road roster boasts seven current National champions, 11 former National champions, and seven current or former world champions. The team has had great success in the “Grand Tours” with current team members wearing the famed “Maglia Rosa” or Pink Jersey in the Giro d’Italia, the Yellow Jersey in the Tour de France, winning two Stages in the Vuelta a España, and three stages in the Tour of Germany. Overall, the Team achieved 35 UCI race wins. Team High Road women’s team also won over 30 races and ended their season ranked the number one team in the world. 

“First Endurance is very pleased that High Road has chosen to partner with First Endurance in 2008,” said Mike Fogarty, VP of Sales & Marketing at First Endurance.  “We believe the best way to develop and test new products is by getting them in the hands of our athletes.  Feedback and input from the riders and staff at High Road will help our research and development team continue to safely push the limits of endurance performance by offering the best endurance nutrition available.”

Team Feedback:

“First Endurance is a leader in developing innovative products of superior quality for the unique needs of endurance athletes.  We are pleased to welcome them to an elite group of Team High Road Partners.” -Bob Stapleton

“I started using First Endurance 4 years ago because I believed in the company’s philosophy of clean sport. I trust every single product of First Endurance entirely and believe they are quality products that work.” -Ina Teutenberg

“First Endurance has allowed me to maximize my training while minimizing my fatigue.  They have also been very responsive to the feedback they receive from riders.  Truly showing they care about the quality of their product and the quality of your training.” -John Devine