A Tale of Five Electrolytes

Posted on 28 January 2010

by Jeff Rocco MD
If you are reading this you are probably an endurance athlete looking to improve your training and performance.  You may recall from high school science class that electrolytes are dissolved mineral salts contained in our body fluid–both inside and outside our cells.  It is not our focus here to review in depth [...]

First Endurance Announces 2010 Sponsored Triathletes

Posted on 12 January 2010

The First Endurance Triathlon team has taken a huge step in 2010 by partnering with a slew of the world’s best triathletes.  Our 2010 roster includes: two ‘triathletes of the year’, multiple pro national champions and several course records holders.  The group collectively posted over 30 wins in 2009.
Robert Kunz, who oversees triathlon sponsorship for [...]

See more articles in the archive

Video Content

1st Endurance Triathlete Jordan Rapp Wins Ironman Az

First Endurance triathlete Jordan Rapp shares his strategy, race preparation, race re-cap and race nutrition following his record setting 2009 Ironman Arizona win. This 10 minute video is a must see for anyone racing Ironman.

Bookmark and Share

Other Videos:

Coaches' Corner

Quick Tip: EFS Liquid Shot solubility adds flexibility

Posted on 02 March 2010

EFS liquid shot was formulated without the use of gelling agents (gums) because the inclusion of gums slows gastric emptying, which is the last thing you want from your ‘gel’.   Another benefit is that solubility is improved greatly giving you the flexibility to mix the EFS liquid shot with water.  For example, you can add [...]

Press Releases

2 Free EFS Liquid Shots With Every order

Posted on 12 March 2010

Now, for a limited time, get two (2) free EFS Liquid Shot flasks with every order. Value of $11.98

var addthis_pub = ‘firstendurance’;
var addthis_language = ‘en’;var addthis_options = ‘email, favorites, facebook, digg, delicious, myspace, google, reddit, live, more’;

Product Feedback

Pro Triathlete Heather Wurtele reviews the First Endurance system

Posted on 05 March 2010

In her own blog, Heather did a nice job combining her humor with a bit of science as she reviewed the First Endurance products.   Taken from http://www.fyzz.ca/our-blog
Wednesday this week:  Trevor was flying back from visiting family and catching some of the Olympics in Vancouver;  I was rocking out an 8 hour training day in the [...]

Race Results

Bissell Takes TTT & BJM Wins Road Race in Merco Classic

Posted on 08 March 2010

The First Endurance sponsored BISSELL Pro Cycling Team confirmed its strong form this weekend as the team won the 4 man team time-trial and again when Ben Jacques-Maynes (BISSELL) won the road race in the Merco Cycling Classic Road Race.
BISSELL’s time trial quartet included Ben Jacques-Maynes, Jeremy Vennell, Andy Jacques-Maynes, and Rob Britton. The 20 [...]

Special Offers

Sagebrush Safari Wins Year Supply of New OptygenHP

Posted on 06 November 2009

Congratulation to Justin Mann for the most outrageous story.  Picking a winner was a tough decision, we thoroughly enjoyed reading about all of the crazy, hilarious adventures.
By simply sharing a blog post, Justin is receiving a free case of the new OptygenHP formula (worth $800) before it’s available to anyone else.  The four finalists are [...]