First Endurance Announces 2010 Sponsored Triathletes

Posted on 12 January 2010

The First Endurance Triathlon team has taken a huge step in 2010 by partnering with a slew of the world’s best triathletes.  Our 2010 roster includes: two ‘triathletes of the year’, multiple pro national champions and several course records holders.  The group collectively posted over 30 wins in 2009.
Robert Kunz, who oversees triathlon sponsorship for [...]

Vitamin D: Expose Yourself

Posted on 05 January 2010

Shawn H. Dolan, PhD, RD, CSSD
Most athletes have a general understanding of how many grams of carbohydrate, protein, and fat they eat per day. However, few athletes are concerned with the amount of vitamin D they consume and synthesize in their bodies each day. In the past, the importance of this nutrient has often been [...]

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Video Content

1st Endurance Triathlete Jordan Rapp Wins Ironman Az

First Endurance triathlete Jordan Rapp shares his strategy, race preparation, race re-cap and race nutrition following his record setting 2009 Ironman Arizona win. This 10 minute video is a must see for anyone racing Ironman.

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Coaches' Corner

MultiV delivers synergy with First Endurance system

Posted on 29 September 2009

Endurance Multi-VTM is the first multi-nutrient vitamin that’s clinically proven to enhance endurance.  The nutrients in Multi-V have been shown to effectively protect athletes from the stresses of exercise and to improve endurance.  Multi-V is the only multivitamin that contains Carbogen®, a patented enzyme blend that has been shown in clinical studies to improve carbohydrate [...]

Press Releases

1st Endurance Partners With BMC Racing Team

Posted on 15 January 2010

First Endurance is please to announce they will be partnering with BMC for 2010.  The team will receive the entire First Endurance product line and will continue to work closely with First Endurance on new product development.  “First Endurance is pleased to be partnering with the BMC team,” said Mike Fogarty, VP of Sales & [...]

Product Feedback

Athlete Feedback #6 See What BMC Riders Say

Posted on 27 January 2010

BMC TEAM FEEDBACK:
“I was extremely excited when I heard First Endurance was teaming up with the BMC pro cycling team. I’ve already benefited from using many of the First Endurance products and am looking forward to applying their entire line of top-notch products to my daily racing and training program.” -Brent Bookwalter (BMC professional cycling [...]

Race Results

FE Athletes Lovato and Gollnick go 1-2 at Pucon 70.3

Posted on 28 January 2010

First Endurance sponsored athletes Amanda Lovato and Heather Gollnick separated themselves from a competitive field and took the top two honors at the 2010 Pucon 70.3.   Lovato edged out 2009 and 2008 Pucon champion Heather Gollnick 4:36:10 to 4:41:36, but did not come close to Lisa Bentley’s 4:28:49 course record. This was one of Lovato’s [...]

Special Offers

Sagebrush Safari Wins Year Supply of New OptygenHP

Posted on 06 November 2009

Congratulation to Justin Mann for the most outrageous story.  Picking a winner was a tough decision, we thoroughly enjoyed reading about all of the crazy, hilarious adventures.
By simply sharing a blog post, Justin is receiving a free case of the new OptygenHP formula (worth $800) before it’s available to anyone else.  The four finalists are [...]