Anti-Inflammatory Foods

Posted on 01 June 2009

GI Distress, Inflammation and Diet

By Patricia Rosen MD, & Becky Witinok-Huber

There are multiple reasons for GI distress in endurance athletes. Some of the most important reasons are: decreased blood flow to stomach; high osmolality in foods and drinks and improper dietary preparation.
Adequate blood flow to the stomach requires that the athlete have an adequate hemoglobin, [...]

Beta-Alanine clinically proven to enhance performance in endurance athletes

Posted on 06 May 2009

Intro
With its release of OptygenHPTM in August of 2007, First EnduranceTM introduced the endurance training and racing market to beta-alanine-enhanced supplements. Since then, three additional clinical studies have shown significant endurance performance benefits from beta-alanine. Now positioned as the most promising nutrient since creatine and supported with over 10 positive clinical studies, beta-alanine has become [...]

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Video Content

2008 Interbike Interviews With 1st Endurance & Mark Cavendish

World Cycling Productions talks to First Endurance VP of Science and Technology, Robert Kunz, about First Endurance and why world-class cyclists like Levi Leipheimer, Alberto Contador, Dave Zabriskie and others rely on the products.  Robert also explains how amateur bike racers can benefit by using First Endurance.  The new EFS Liquid Shot is highlighted.  Four-time Tour de France stage winner Mark Cavendish (Team Columbia) explains how he uses First Endurance to get the most out of his training and racing.

 

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Coaches' Corner

PreRace Clinical Study on a 40k Time Trial

Posted on 02 July 2009

South Dakota State University conducted an independent study on PreRace to determine its effectiveness on cycling endurance.  The yet to be published, double-blind placebo, controlled study used seven trained cyclists in a 40K time trial.  Each cyclist performed two 40K time trials.  On the first TT the cyclist consumed either a placebo or PreRace mixed [...]

Press Releases

1st Endurance Adds Six New International Distributors

Posted on 01 June 2009

First Endurance is pleased to announce the addition of  five new international distributors.  Over the past few months we’ve formed alliances with distributors from Costa Rica, Colombia, Germany, Malaysia, New Zealand and Portugal. Most distributors will carry the entire line of First Endurance products.  
 
 
 
 
Costa Rica
FORZA SPORTS CR.
San José, Costa Rica
Tel (506) 2231-4571
Fax (506) 2232-0944
www.costaricatriclub.com
info@forza-lt.com
[...]

Product Feedback

Athlete feedback

Posted on 01 July 2009

I had issues with electrolyte consumption on the run for 2 of the Ironman races I have done. I competed in IM Coeur d Alene this year and can say I figured out the right formula!
I work at Mellow Johnnys Bike Shop in Austin and have the advantage of trying out a lot of products, [...]

Special Offers

Free Team Astana/First Endurance Water Bottle

Posted on 01 July 2009

First Endurance is pleased to offer a free Team Astana/First Endurance water bottle, with any order, to Team First Endurance members.  This limited edition water bottle will not available to anyone else.  The only way to get it is by signing up for Team First Endurance (if you’re not already a member) and placing an [...]

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