Lovato, Gollnick claim 2008 Ironman Pro National Champion Titles

Posted on 25 June 2008

First Endurance triathletes Heather Gollnick and Michael Lovato became the US Pro National Champions at the 2008 Ironman Couer D’Alene Ironman last weekend.  Michael and Heather were the top US men’s and women’s finishers in their races, earning them the US Pro National Championship honor. 

In the men’s race, Lovato was six-minutes down to Canadian Tom Evans going […]

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News Flash: Contador Wins Giro

Posted on 01 June 2008

First Endurance is proud to announce that sponsored rider Alberto Contador (Astana Cycling Team) lived up to expectations by winning the 91st Giro d’Italia. The 25-year-old Astana Cycling Team rider is the second Spanish rider in history to win the Giro d’Italia. Contador finished 11th in the 21st stage, an individual time trial from Cesano […]

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Triathlete Sarah Haskins signs with First Endurance

Posted on 31 May 2008

Since starting on the First Endurance products early in 2008, Sarah Haskins has been nearly unbeatable, posting a 2nd Place finish (to First Endurance athlete Julie Swail-Ertel) at Olympic Trials and a 2nd Place finish and top American at the World Championships.
Sarah began using First Endurance products on a recommendation from her coach. Within a […]

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Video Content

Interview with 5X Ironman Champion Heather Gollnick-Florida 70.3, 2008

Robert Kunz talks with Heather Gollnick about pre-race nutrition, gluten-free foods,the new EFS drink flavors and EFS liquid shot prototypes.   

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Coaches' Corner

Energy and Electrolyte Drink Comparison

Posted on 08 July 2008

Proper hydration for athletes requires more than water. During exercise electrical impulses are being carried, muscles are contracting, calories are burning, heat is being produced, and sweating occurs. To keep these systems within optimum parameters, electrolytes needs to be maintained and energy stores need to be replaced—all within a fluid medium. The endurance athlete […]

New Products

First Endurance Introducing Two New Flavors of EFS Drink Mix

Posted on 01 May 2008

 
Grape and Fruit Punch Available June 1, 2008
First Endurance is proud to introduce two new flavors of EFS, the popular during-exercise drink mix that provides ALL the ingredients endurance athletes need to maximize performance during training and racing. Like the existing Tangerine flavor of EFS, the new Grape flavor was formulated to be low in […]

Press Releases

Julie Swail-Ertel wins at Musselman

Posted on 16 July 2008

Geneva, Ny:  In the women’s ITU held in Geneva, Ny, two Olympians pulled a one-two punch: Ertel, 35, of Irvine, Calif., coming in at 2:04.52, and Kathy Tremblay, 26, of Quebec, at 2:07:02. The two left the water in a pack of five athletes, each exiting at times between 20:11 and 20:15; four of the […]

Race Results

First Endurance Rider Moves into 2nd in Tour & Takes Polka Dot Jersey

Posted on 20 July 2008

First Endurance rider Bernhard Kohl (Gerolsteiner) moved into second place in the 
Tour de France today and is only seven seconds away from the yellow jersey.  Kohl, 
who’s been sponsored by First Endurance since 2003, also moved into the Polka Dot 
jersey as the best mountain climber after placing fifth on today’s epic climbing stage.
 
 General classification after stage 15
 
1 […]

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